Terms and Conditions
BayaEthicalAI.com – Terms and Conditions
PART A:
TERMS AND CONDITIONS – USER (general public)
Effective Date: 28 February 2026
1 General
1.1 These Terms and Conditions (Terms) apply to users who create an account with and use the Baya App, which is a self-reflection tool designed to assist adults in exploring and documenting experiences relating to their attention, organisation, and daily functioning. Throughout the Terms:
(a) ‘Baya App’, ‘we’, ‘us’, and ‘ours’ refer to UMAK Limited (NZBN: 9429053062857), the owner of the BayaEthicalAI.com application (Baya App); and
(b) ‘you’, ‘your’, ‘they’, and ‘it’ refer to users of the Baya App.
1.2 The Baya App is not designed for and does not provide any medical, mental health, psychological, or psychiatric diagnosis or treatment. The Baya App is not a substitute for any professional judgment of qualified health professionals.
2 Interpretation
Fees means the subscription fees payable to UMAK Limited for the use of the Baya App, as set out via the subscription screen available within the app.
Subscription options for users:
Weekly plan : NZD 5.99 – auto renews weekly = 100 chat credits.
Monthly standard plan: NZD 19.99- auto renews monthly = 500 chat credits
Monthly Premium Plan : NZD 29.99 – auto renews monthly = 900 chat credits
AI Booster plan : NZD 9.99 = 250 chat credits. One time purchase – resets at the end of the current billing cycle
Note that a credit includes turn taking & summary generation.
All prices GST inclusive
Intellectual Property means all present and future forms of intellectual and industrial property rights and rights under any international convention for protection of any of the foregoing and all similar or equivalent rights or forms of protection in each case in any part of the world and for all media for which such rights exist or subsist now or will in future subsist and of whatever nature (whether or not registered or registrable and for the full term of such rights) together with in connection with any of the foregoing rights the benefit of any licences, applications and consents (respectively) granted, applied for or given to a Party in respect of any of such rights including but not limited to:
- all technical information, Know How, trademarks, service marks, trade names, copyrights, design rights, patents, utility models, patent and utility model applications, technical data, formulae, computer programs and software, logos, drawings, rights to inventions, discoveries, research developments, trade secrets, rights in circuit layouts, rights in data bases and plant breeders rights, rights in domain names and social media accounts/URLs, moral rights, rights to use and protect confidential information, rights to sue for passing off or unfair competition, goodwill and designations, and rights in get-up or trade dress; and
- any application or right to apply for and be granted registration of any of the rights in paragraph (i) and all renewals and extensions of and rights to claim priority from or in connection with any of those rights or which is derived or generated from such rights or improvements to or adaptations of such rights.
Intellectual Property Rights means:
- all right and interests, vested or arising out of Intellectual Property; and
- all rights and interests, vested or arising out of any industrial or intellectual property, whether protected at common law or under statute, which includes (without limitation) any rights and interests in inventions (both patentable and unpatentable), copyrights, moral rights, designs (whether registered or unregistered), trademarks (whether registered or unregistered), trade secrets, goodwill, plant varieties, samples, materials, data, Know How, results and confidential information.
Know How means the closely held information relating to the Baya App, including but not limited to patented or unpatented formulae, ideas, engineering drawings, and any supporting information, data, analysis or documents, possessed by or in our control.
User Input means any information including, without limitation, text, comments, data, which a user inputs into the Baya App, including into the artificial intelligence (AI) component of the Baya App contained within.
3 Acceptance of these Terms
3.1 These Terms are legally binding on us and on you. By creating an account with, using, or accessing the Baya App, you agree to these Terms which, together with the privacy policy which can be found here https://bayaethicalai.com/privacy-policy (Privacy Policy), govern our relationship with you in relation to the Baya App.
3.2 These Terms come into effect from the date you create an account with the Baya App and continues until you terminate the account.
3.3 You must be at least eighteen (18) years of age to create an account and use the Baya App.
3.4 We may amend these Terms from time to time. Any amendments to these Terms will become effective upon publication on our Website at https://bayaethicalai.com or the Baya App. Your continued use of the Baya App indicates your continued acceptance of the Terms as modified.
3.5 Should you not wish to accept these Terms or the Privacy Policy you should not use or access the Baya App.
4 Use of the Baya App
4.1 You consent to using the Baya App for personal use only, excluding any purpose relating to seeking medical or mental health advice, including any diagnostic or treatment advice.
4.2 You acknowledge that using the Baya App is not a substitute for any medical advice or for a consultation with qualified health professionals. The Baya App is not designed for and does not provide any medical, mental health, psychological, or psychiatric diagnosis or treatment.
The app is strictly not be used during periods of severe psychological distress. This is explicitly stated at the time of consent when you first use the app. The app is not connected to a helpline. The software system may trigger a 24 hour lock-out period in this scenario.If you indicate severe distress, the App may temporarily disable reflective features for up to 24 hours. This temporary lock‑out does not restrict your ability to (i) access crisis and emergency information by yourself, (ii) delete your account or export your data, or (iii) manage/cancel any App Store or Google Play subscription associated with your account.
5 User Conduct
5.1 In using the Baya App, you must:
(a) abide by all laws (whether local, state, national or international) which apply in connection with your use of the Baya App.
(b) not interfere with the proper working of the Baya App or any activities conducted via the Baya App;
(c) Not reverse engineer or otherwise seek to obtain any source code forming part of the Baya App;
(d) not add any User Input:
(i) unless you hold all necessary rights, licences and consents to do so;
(ii) that would cause you or us to breach any law, regulation, rule, code or other legal obligation;
(iii) that would bring us into disrepute;
(iv) that infringes the rights of any person;
(v) that contains computer or software viruses, files or programs that are designed to interfere with the ordinary functionality of the Baya App, or obtain unauthorised access to any system, information, security device belonging to us or any third party.
(vi) Not use the app on a shared device or use a shared email for logging into the app.
6 Intellectual Property Rights and Indemnity
6.1 Except where otherwise indicated, we are the sole owner or licensee of all intellectual property comprised in the Baya App (including all intellectual property comprised in the Baya App content), and nothing in these Terms constitutes a transfer of any intellectual property rights in or related to the Baya App or Baya App content.
6.2 You acknowledge and agree that the Baya App and the content contained therein are protected by copyright, trademarks, service marks, patents, design registrations, and other proprietary rights and laws, and you agree to comply with and maintain all copyright notices and other restrictions on content accessed on or via the Baya App.
6.3 You must not do anything which breaches or otherwise interferes with our Intellectual Property Rights or the intellectual property rights of any of our third party licensors. You may not distribute, reproduce, publish, alter, modify or create derivative works from the Baya App without our prior written permission.
6.4 Regarding User Input on the Baya App:
(a) users acknowledge that we have no obligation or responsibility to review or verify User Input;
(b) users acknowledge that they are responsible for any material they provide the Baya App with, including any confidential information or intellectual property-protected data; and
(c) users warrant that they have the right to make the User Input material available to the Baya App, and that such conduct will not infringe the Intellectual Property Rights of any person.
7 Warranties and liability
7.1 To the full extent permitted by law, and subject always to clause 7.3, we exclude all representations, warranties or terms (whether express or implied) other than those expressly set out in these Terms.
7.2 To the full extent permitted by law, we exclude all liability to you for any loss or damage suffered or incurred by you in the course of or as a result of using the Baya App (including any special, indirect, consequential or incidental loss, any loss of profits, loss of data, or lost opportunity), whether in contract, negligence or other tort, breach of any statutory duty, or otherwise, including but not limited to loss or damage suffered in connection with:
(a) any decisions (including medical decisions) that you may make as a result of using the Baya App; and
(b) your use of the Baya App including damage suffered as a result of software or other viruses to which you may have been exposed in the course of using the Baya App.
7.3 Notwithstanding anything in these Terms, certain legislation may imply warranties, conditions or guarantees or impose obligations or remedies which cannot be excluded, restricted or modified except to a limited extent. To the extent that such legislation applies, these Terms must be read subject to those statutory provisions and nothing in these Terms is intended to alter or restrict the operation of such provisions. If those statutory provisions apply, notwithstanding any other provision of these Terms, to the extent that we are entitled to do so, we limit our liability pursuant to such provisions:
(a) in the case of goods:
(i) the replacement of the goods; or
(ii) the payment of the cost of replacing the goods; and
(b) in the case of services:
(i) the supply of the services again; or
(ii) the payment of the cost of having the services supplied again.
7.4 Notwithstanding the above, our maximum aggregate liability to any user directly resulting from any breach by us under these Terms is limited to the total Fees paid by the user to us in the twelve (12) months preceding the breach.
7.5 If a user is not satisfied with the Baya App, the users sole remedy is to cease using the Baya App.
7.6 A user has the right to contact to make any queries or complaints.
8 Billing and Termination
8.1 Billing: All in‑app purchases/subscriptions are processed by the IOS App Store or Google Play. You can manage or cancel in your store account; refunds follow store policies. Access to paid features tracks the subscription status the store reports (including any grace or account‑hold permitted)
8.2 A user may terminate its use of the Baya App via the account deletion option available within the app
8.3 In the event a party is in material breach of any of its obligations under these Terms or the Privacy Policy, and such breach cannot be remedied, or if such breach is capable of remedy and the party fails to remedy the breach within fourteen (14) days of being notified of such breach, the other party may, in its sole discretion, terminate these Terms by written notice to the other party.
9 Service changes & discontinuation:
10 Entire agreement
10.1 These Terms, together with the Privacy Policy, supersede any prior agreements, representations (oral or written), and understandings and constitute the entire agreement between you and us relating to the use of the Baya App.
10.2 To the extent of any inconsistency between these Terms and any other prior agreements, representations (oral or written), and understandings, these Terms will prevail.
11 Severability
11.1 If any part of these Terms is invalid, unenforceable, or conflicts with any law, that part is severed from these Terms and the remainder of the Terms are unaffected.
12 Jurisdiction and governing law
12.1 Any dispute arising out of or in connection with your use of the Baya App will be governed by the courts of New Zealand. You submit to the exclusive jurisdiction of the Courts of New Zealand.
13. Contact
For questions or concerns:
Email: humannottoken@BayaEthicalAI.com
Website: https://BayaEthicalAI.com
PART B:
TERMS AND CONDITIONS – Health care professional (HCP)
Effective Date: 28 February 2026
- Acceptance of Terms
By accessing or using the HCP training interface provided by BayaEthicalAI.com, you agree to comply with these Terms and Conditions and the accompanying Privacy Policy. If you do not agree, you must discontinue use immediately.
- Purpose of the Platform
The interface is designed solely for educational purposes related to executive function issues in adults with ADHD (attention deficit hyperactivity disorder).
It does not provide patient interaction and is not a medical device
Use of this platform does not confer any certification, diploma, or professional qualification in Adult ADHD.
- Eligibility
Access is restricted to verified healthcare professionals aged 18 years or older.
You will be asked to provide an email for login access.
A company code will be emailed to you healthcare practice manager in New Zealand. You may collect this code to complete your login.
Purchase options for HCP:
Single purchase : NZD 19.99 (GST inclusive) = 500 chat credits.
Credits can be used till all consumed. Chat credits do not expire. Once all credits are consumed – HCP can opt for another purchase
Note that a credit includes turn taking
- HCP Responsibilities
You agree to use the platform ethically and for its intended educational purpose.
You must not:
- Share your login credentials with unauthorized individuals.
- Attempt to reverse-engineer, copy, or misuse the platform.
- Upload or input any patient data or personally identifiable information.
- Data Collection and Use
We collect only basic information for verification purposes.
We do not collect HCP personal data or free-text responses.
Data is used exclusively to:
- Grant access to the HCP interface.
- Maintain platform integrity and prevent misuse.
- Data is not used for marketing and is not shared with third parties.
- Data Security
All data is stored in Microsoft Dataverse and Azure Cloud Services (Region: Australia).
Encryption standards: AES-256 at rest and TLS 1.2+ in transit.
Access is controlled via role-based permissions and a zero-trust security model.
- AI Transparency
- The platform uses static, pre-coded MCQs and scenarios.
- No generative AI, adaptive scoring, or patient interaction occurs.
- External links to a website provided are for educational context only.
- Account Management
- You may request access or deletion of your account data at any time by contacting us at – email : humannottoken@BayaEthicalAI.com.
- Upon deletion:
- Account data is removed within 30 days from production systems.
- Backups are purged within 90 days.
- System logs are retained for 90 daysfor security auditing.
- Limitation of Liability
- The platform is provided “as is”for educational purposes.
- UMAK Ltd is not liable for any clinical decisions, patient outcomes, or interpretations made based on the content.
- You acknowledge that the platform does not replace professional judgment or clinical training.
All information in this application has been created and reviewed by a qualified clinical expert in adult ADHD. The material aligns with current health guidelines and represents accurate information available at the time of verification. Please refer to the website page : About us. Link : https://bayaethicalai.com/about-us/
- Intellectual Property
- All content, including MCQs, scenarios, and design elements, is the intellectual property of UMAK Ltd.
- Unauthorized reproduction or distribution is prohibited.
- Amendments
- UMAK Ltd reserves the right to update these Terms and Conditions at any time.
- Continued use of the platform after changes constitutes acceptance of the updated terms.
Service changes & discontinuation: We may discontinue the Baya App with at least 30 days’ notice. If you purchased through the App Store or Google Play, billing, renewals, cancellations, and any refunds are handled by that store; your access and any pro‑rata refunds will follow the store’s policies and your subscription’s remaining term
- Contact
For questions or concerns:
Email: humannottoken@BayaEthicalAI.com
Website: https://BayaEthicalAI.com